Well underway – rain or not, The Edinburgh Festival is the biggest arts festival in the world and selling a show can be a daunting prospect, here we will look at the different techniques and products that are used by brands to get maximum exposure and what BTL branding can provide to support that.
The Edinburgh Festival takes place every August but planning begins way in advance of that. To give you an idea of the scale of work needed, here is a month-by-month guide to planning a successful show.
January – March
Register your show.
Design and print your marketing campaign including flyers, posters and branded merchandise
The Fringe Programme is launched
Johnnie Walker is to be the official whiskey of the Edinburgh Festival and this is set to be a fabulous relationship between two of Scotland’s most iconic brands.
These are huge, big money brands who will no doubt be complementing their marketing campaigns with branded promotional items. Suitable suggestions would be:
Another sponsor is Baillie Gifford, an investment management firm who has a literary festival sponsorship programme spanning the length and breadth of the country. This includes the Edinburgh International Book Festival which will be held from the 10th-26th August and will welcome writers from around the world to share their latest stories. Baillie Gifford invest heavily in branded gifts during the book festival and if you buy a book from the onsite bookshop, it will be given to you in a Bailie Gifford reusable cloth bag similar to these ones offered by BTL Branding
Branded gifts for children are also distributed at children’s shows and items similar to the ones in BTL Branding Kids bundles may well be used.