Every company has a marketing budget that they use to come up with the next best advertising campaign. The goal is to grab our attention, and ultimately to ensure we part with our hard-earned cash. Most of the time it is successful and on the odd unfortunate occasion, it can all go horribly wrong. Sometimes companies are able to recover from their setback but others aren’t so lucky and it can lead to the demise or downfall of the entire brand.
Take a look at this Starbucks van for example… Somebody obviously hadn’t taken the logo placement into consideration once the door was opened! Luckily for them that their brand was already worth $17 billion and they were no doubt able to laugh it off but if they had been new kids on the block, being a laughing stock would have been no laughing matter!
What other mistakes could be made then? Well, one error is to try to write an essay on a postage stamp, if there’s too much information, then it looks overwhelming and the message is lost. Text on a promotional item should be short, snappy, and straight to the point, with a simple logo or a short message – The best example is probably Apple. They are so successful that they don’t even need any words, just their famous apple logo which is instantly recognisable and coveted the world over.
The humble pen is the most popular item when it comes to branded gifts and a bright coloured barrel will always stand out when rummaging through a briefcase, a desk drawer or a pencil case, but make sure the logo stands out by thinking carefully about colour contrasts. A light background with a darker imprint colour so it stands out and vice versa. Make sure that you are aware of what you can and can’t print. Some logos including some social network logos and even specific fonts require you to have an ownership right before they can be printed, or you will be at risk of the owner of that copyrighted logo coming after not only you but the printer as well. It is essential that you do your homework where this is concerned or it could prove very costly indeed!
Consider the imprint area restrictions of your product; Every promotional product, from a pen to a notepad, has an imprint area that cannot be changed, so ensure that what you want to print will fit inside that area whilst still appearing clean and easy to read – as tempting as it may be to add a little extra, it will never be worth it when you see the end result. Less is most definitely more in this situation.
When it comes to your logo, think about how it will look on different items. An elaborate, ornate logo will not look as great on a key ring or mug as it does on a business card or billboard so consider a more simple version when it comes to smaller customised items – the last thing you want is people having to squint to figure it out, or even worse, ignoring your logo altogether.
Ordering promotional products can be stressful but here at BTL Branding, our aim is to do all of the hard work for you and help you to get your promotional materials spot on. We provide bespoke branded and promotional items as well as pre-designed bundles which offer a fantastic way to increase your brand awareness, generate loyalty or to simply say “thank you” to customers, visitors and employees. We are proud to offer an extensive range of products which are all available with high-quality customisation to include your brand and campaign details.
With our help, we will make sure that you avoid costly and embarrassing mistakes along the way and ensure that your branded marketing tools pack a powerful punch for all the right reasons!
Here is a selection of just a few of our stand out items – ready to be customised with your own brand.
Velos colour ball pen – available in 6 colours
Mole-mate satin Pen – available in 14 colours
Large metal key ring fully bespoke – up to 60×60 mm
Grippy travel mug – available in 11 colours
A5 white notebook available – in 11 colours
Natural 5 oz shopper
Weybridge drawstring bag – available in 6 colours